About Us

At Jones Jewelry & Appraisals, jewelry isn’t just a business—it’s a passion built on years of study, craftsmanship, and dedication. Alayna Jones, as a Graduate Gemologist from GIA in Carlsbad, CA (Class of 2018) and a mom of two young children, I’ve learned the value of patience, detail, and authenticity. Since 2019, I’ve worked as a professional appraiser, specializing in vintage and antique jewelry while also honing my skills as a bench jeweler. With this diverse experience, I bring both technical expertise and a deep appreciation for the artistry behind every piece.

My goal is to provide an elevated jewelry experience—far beyond the ordinary. From expertly curated vintage pieces to custom designs and professional appraisals, every service at Jones Jewelry & Appraisals is guided by quality and integrity. I want my customers to feel welcome, comfortable, and confident in their choices. That’s why I’ve created a warm, inviting space where shopping feels like a treat—complete with a latte from our in-store espresso machine.